Midnight PDT last night ended the free period for Love, War and a Bulldog, the short story I wrote for Joe Konrath's eight-hour challenge. The giveaways are as follows:
U.S. - 198
Canada - 3
Mexico - 0
U.K. - 19
Germany - 9
Spain - 0
France - 1
Italy - 2
Japan - 0
India - 0
Brazil - 0
Total - 232
No, it wasn't by my standards. Granted, my standards are a lot different that other writers. My ultimate goal is SUSTAINED GROWTH. I'm (hopefully) building a long-term audience. My purposes (outside of seeing if I could write a decent, entertaining 4.5K short story within eight hours) were the following:
1) Give potential new readers a taste of my style. I'm not going to please everyone. I can't because I write in a very niche market. But a free book coupled with a holiday weekend brought the expected number of giveaways.
2) Penetrate new markets. So far I've only sold in the U.S. and the U.K. on Amazon, except for one fluke in Germany back in 2011. As shown above, I've got books on people's readers in France, Italy and Canada now.
3) Spur interest in the Bloodlines series.My perma-free novella, Zombie Confidential, giveaways are up 20% over this weekend, and a couple of copies of Blood Magick have sold.
4) Spur interest in my other books. Spring, from the Seasons of Magick series, sold a copy in Germany over the weekend.
The one drawback was some of my readers are a little miffed that Love, War and a Bulldog isn't available on the NOOK or iBookstore yet. It will be available on or about December 1, which ironically was when I planned to released it originally before Joe threw his gauntlet on the floor.
What I may do for the next Bloodlines short story is make it exclusive on B&N for three months. Just to see what happens.
What I WON'T DO is make any of the novels exclusive to any retailer. That's a guaranteed way to alienate my readers. I view the novels as the main feature and the shorts as the DVD extras.
So what's the final analysis? With the rapid changes in the publishing industry, no one method is guaranteed anymore. What works for you may not work for me, and vice-versa. Don't be afraid to experiment.
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