As the Celtic year winds down (yes, folks, Halloween, or Samhain if you will, was the Celtic equivalent of New Year's Eve except with a lot less glitter and champagne), I'm looking at what I've accomplished.
Sales have been down over September and October, just like they have been for the last three years. Why? Because readers are dealing with school, kids, fall activities like football, and holidays. Oh, and October is when trad publishing unleashes a flurry of paper books, especially hardbacks, in preparation for the Christmas rush.
A lot of folks in indie world are panicking, but they've panicked every fall for the last three years.What they need to be looking at is the long-term implications. The initial gold rush in self-publishing is over. Thank Djehuti!
Why do I say that? Because the people who aren't serious about writing as a career are starting to give up. That doesn't mean the rest of us can relax. If anything, we need to up our game. We not only have to be better than other indies, we have to be better than trad published books in our production values.
Fortunately, that's not hard. *grin*
Here's some of the data you're looking for:
After Amazon's August surge, Apple sales are still beating the house that Bezos built as far as my books go in September. Barnes & Noble sales have dropped thanks their schizophrenic board of directors and total lack of direction. Frankly, I can't blame Nook owners for not wanting to invest any more money in their devices. Kobo and Smashwords sales have been non-existent since April. Sony is the retailer that surprises me because I'm starting to see 2-3 actual sales per month for the second half of 2013.
Total sales in August = 215
Total sales in September = 139
Total sales for October as of the 22nd = 74
I place a lot of the blame for October on Congress' shoulders because of the stupid-ass government shutdown. There was a marked increase in sales after 16th, and not just because Alter Ego published a new novella on the 18th.
The rest of the year will be interesting. Blood Sacrifice will be published by Halloween. Sword and Sorceress 28 with my short story "Justice" will be released November 2nd. Alter Ego will put out her first novel in December as well as the last novella of her current BDSM series. That will bring my total releases up to ten for the year.
And I've officially made more money in 2013 than I did in 2012, and I've still got two more months to go.
All-in-all, I think I've done pretty good this year for an average mid-lister.
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