There's lots of people throwing advice left and right in the publishing world these days. Folks who've only put their first indie published book up last week. Folks who've worked for NY publishers for fifty years. Very rarely can you find someone who's a melding of both with a large dose of common sense.
If you don't know who Kristine Kathryn Rusch is, you should find out. She has written in so many genres under a variety of pseudonyms that you've probably read one of her books without realizing it.
In fact, I think the only position in publishing she hasn't held is illustrator.
Right now, she is posting a series on her blog about discoverability. I suggest you start with Part One. She's up to Seven and still going.
One caveat before you click over to Kris. This is NOT a "Three Easy Steps to Becoming a Bestseller" manual. If that's what you want, you need to go elsewhere. And frankly, if you believe writing/publishing is that simple, I have some land in Florida I want to sell you.
Kris's series looks at the long tail, i.e. how to create a career out of your writing. If that's not your worldview, nothing Kris says is going to help you. She also talks about where the industry has been in order to understand where it could possibly be going. You know the old saying about people who don't understand their history are doomed to repeat it.
I'm not saying Kris's series is the Gospel, nor should it be treated as such. But I am a huge believer in having a business plan if you want to make a living in this crazy industry, and Kris's thoughts are an excellent place to start.
And if you're reading my blog for business advice, remember that I'm only telling you what I've tried, what worked and what didn't.
I probably should re-title the blog to "Don't Fuck Up Like I Did."
A Modicum of Truth - Chapter 1
4 hours ago