A lot of writers will dismiss what I'm about to say. Americans are very big about doing something, but that something has to be BIG in and of itself.
Because the myth is that you have to do something big to get big results.
It doesn't take big actions to get attention for you and your books. A lot of little things add up.
1) Comment on other writers' blogs.
Why? For one thing, you'll get to know folks who are in the same position you are. The camaraderie helps get through the trials and tribulations of the career. For a second, you'll have cross-pollination when your readers and theirs see that you're friends.
2) Interact with your readers.
It's always a thrill getting that first personal contact from a reader, whether it be by e-mail, snail mail, FB or tweet. Always acknowledge the contact. The personal touch will go a lot further than you realize. You've made the reader feel special, and they are more likely to recommend you to friends because you took the time to write back.
Caveat: Don't respond to non-direct communication, i.e. reviews. It makes some readers very uncomfortable, and you may inadvertently launch a flaming on yourself.
3) Keep writing.
This is the one every new writer forgets. If someone likes your first book, they will want to read your next. If you haven't written it, they have nothing to buy. And if they have to wait too long, they will forget about you.
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