Currently reading - Vampire Mine by Kerrelyn Sparks (MMPB)
(1) it's worth following, and
(2) you follow it.
I've had a few people asking for advice in the indie publishing arena. I'm not an expert by any stretch of the imagination, but I can tell them what's worked for me. I can also refer them to people who I believe know what they're talking about.
Like J.A. Konrath and his blog A Newbie's Guide to Publishing. All of Joe's promotional antics aside, he makes a lot of good points. He also has what he calls the Four Rules for indie authors, but after listening to him, I believe he really has five.
1) A good book
Really, folks. There's no way around this one. Craft is king. If you don't make the time to learn the craft of fiction, you're screwed.
2) A good cover
Thanks to evolution, humans are visual hunters. No getting around the concept applying to books because if you do a general-type search on Amazon or Barnes & Noble, what pops up and draws your eye first? Yeah, the covers. And if you have some half-assed cover that screams amatuer, folks will pass you by.
3) A good blurb
After the cover, the next thing a potential buyer looks at is the blurb. Your online blurb is no different than the query letter you send to an agent or editor. Okay, it's a little different, but the purpose is to entice the potential buyer to read your book. If you have run-on sentences, repetition or the phrasing is confusing, the reader will assume, rightly or wrongly, your prose will be the same.
4) A good price
This is the tricky part to me. I don't want to give away my work, but I also don't want to price it to where people don't think they're getting their money's worth. Don't be afraid to experiment a little.
5) Good luck
The one thing in the list that the indie writer can't control. But if you get the first four right, you may find that Number 5 seems to appear out of nowhere.
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