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Jack London

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Monday, December 19, 2011

Marketing Experiment

In all the holiday/life brouhaha lately, I totally forgot that I didn't talk about the new cover and title for what was Seasons of Magick: Summer until Friday's blog. I went to link to a post I thought I wrote. Except I never had written it.

Oops!

Not only that, but I accidentally left the old cover up on the 'My Books' slot on the right. LOL Sometimes, I swear, I'd lose my head if it wasn't attached.

So anyway, as I said on Friday's post, my marketing person thought my cover and title were too plain. She also thought the title wasn't indicative of the storyline: a summer affair between two long-time friends interrupted by her zombie ex.

On the other hand, Seasons of Magick: Spring is my best-selling title even with its equally plain green cover and equally misleading title. My second best selling title is Creating a Business Plan for the Indie Writer also has a relatively plain cover, though the title does tell the reader exactly what they are getting.

So seriously, I don't get it when it comes to attracting readers. I follow the folks who've tried various things. I've watched what works and what doesn't. I'm confused about why some books with not very professional covers attract lots of readers, but others with equally good writing and marvelous covers do not.

Maybe it's taste. Maybe I'm just that visually clueless. Maybe readers approach enticing cover art the same way U.S. Supreme Court Justice Potter Stewart approached porn--they know it when they see it.

3 comments:

  1. I agree, no rhyme or reason for any of it!

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  2. Yep, I agree too. Lots of crazy luck involved. LOL

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  3. Oh, Tess and Melissa, you two have fabulous covers! But like y'all said, you've got to have the luck as well.

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