2) They've added more cute, kitchen-y items as well as foods other than sweets and caffeine. Seriously, when DH and I stopped for coffee at our local B&N after my eye doctor appointment on Monday, three of the five tables between the Nook counters and the cafe were filled with themed utensils, jams and bread mixes.
4) It used to be that B&N membership meant customers received one 15%-off coupon four times a year. I've received at least five 20-25%-off coupons, not to mention some sweet cafe deals, and it's not even the end of the first quarter yet.
What's more significant are the things they've promised and haven't delivered, like streaming movies, TV shows or music.
Please don't get me wrong. I don't want to see Barnes & Noble fail. This month alone, I've sold 100 e-books compared to eighteen at Amazon. This is the rough 5-1 ratio I've been mentioning in the last few status updates. I have a vested interest in wanting them to succeed.
But honestly, I don't see how they can without moving into the 21st century. That means streaming entertainment and more digital downloads than just books. This means two-day in-store delivery of ordered books, not two-weeks. This means an honest and radical revision in how they do business, not stop-gap moves.
I'm afraid Barnes & Noble is sailing in a war zone, despite numerous warnings, just like the doomed RMS Lusitania. While it may not take eighteen minutes for Barnes & Noble to sink, the enemy torpedo has already hit the ship. It's just a matter of time until the magazine blows.
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