But the one thing you absolutely cannot forget is that all the fabulous marketing in the world won't make a difference if you are putting out crappy product.
An indie-published commentor on another website (no names to protect both the guilty and the innocent) complained that a certain indie-published blogger's sales figures were bullshit.
I checked out both the blogger and the commenter's books on Amanzon's sample downloads. [For the record, I have both the Kindle for PC and Nook for PC apps loaded on my laptop.]
The blogger's sample had a simple cover design with an eye-catching color. The formatting was neat and in an easy-to-read font. The text itself only had one typo in the first eighty pages (the article 'a' was left out of one sentence).
The commentor's sample had a very dark cover with dark lettering that was difficult to read. The formatting didn't have any chapter breaks. (I can deal with a couple of lines between chapters instead of a page break, but this all ran together.) The spelling and basic grammar errors were too numerous to mention.
I could see why the commentor's sales were so low. She may have the greatest story since the Iliad, but if the package it comes in is unattractive, people will pass it by.
So don't rush to throw something up on Amazon, Barnes & Noble, etc. Make sure your books are the best they can possibly be before you unleash them in the wild. You won't regret it.
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