Relearning an Old Lesson

It's been so long since I've released books on a consistent basis I'd forgotten one of my own rules--the best advertising is putting books out on a consistent basis.

I released the first three books of the 888-555-HERO series March through May, but a personal situation put me behind on the next Justice book, so I pushed the release schedule back. Not a big deal, right?

But Hero De Facto hit what we call the 90-day cliff on Amazon. That's when books disappear from the algorithms because they are considered old. Or they do unless you constantly goose the promos or ads.

But the third method of goosing the system is simply to release another book. Seriously.

I released A Matter of Death on Monday. The same day I had a surge in page reads on 888-555-HERO books through Kindle Unlimited. The last time I had any page reads was July 5th. The last sales on that series was July 2nd. But I've consistently had page reads all this week in addition to the lump of sales for the new book.

Do this mean I'm not doing any paid promos or ads? No, but I don't always do them on same day as a release.

One thing to keep in mind is this is what's working for me. It's not a hardcore blueprint for everyone. You may have to experiment a little on your own titles to figure out what works for you.

In other words, YMMV.