Go read it. I'll wait.
What I found interesting is that the No. 1 marketing technique matches my own research--word-of-mouth makes the difference in a writer's sales. But how do we generate this buzz?
WRITE A FREAKIN' GREAT BOOK!
Okay, beyond the obvious, I think it's a delicate balance between promotion and engagement with others. I've seen several writers send out desperate tweets of "Buy my book" every two seconds. I've seen writers spend too much time on social sites to the detriment of their craft.
Jon F. Merz is a good example of balance. He started following me on Twitter. My little pecadillo is you'd better have an interesting website for me to check out. If you don't, I won't follow you back.
Jon had a cool website. His first tweet had the tagline for his Lawson series--"James Bond with fangs." I love Ian Fleming and vampires, so I had to check the first book out. Plus, Jon is gracious enough to respond when someone tweets him. Also, his tweets find a happy medium between his promotions and other life stuff.
I read Jon's book, loved it, and STARTED RECOMMENDING IT to friends and family, especially males who like the action hero genre.
Word-of-mouth--it's the best way to advertise. Oh, and being nice works too.
