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Jack London

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Wednesday, November 30, 2011

More Holiday E-Book News

Barnes & Noble is advertising a free copy of the new James Patterson novella Merry Christmas, Alex Cross with the purchase of Patterson's latest novel Kill Alex Cross and one other Patterson novel IN ANY FORMAT from any B&N store.  Yes, you guessed it. The kicker is that customer can buy the harcover and an e-book from the physical store AT THE SAME time!

Plus, the customer has a choice of getting the free novella in the paper version or the e-version.

Maybe the execs at B&N do have a clue or two.  I don't have more details yet (another thing to pump the kids at the local B&N about).

This is an interesting development if B&N has developed their internal software systems to trigger a download to your NOOK or NOOK app from their stores' registers.

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