Why Would You Take a Trad Deal?

The lovely Phoenix Sullivan posted an interesting Twitter thread yesterday. She talks about her efforts to secure a trad deal to expand her revenue streams and the lack of enthusiastic response to her frank talk about money.

I wish I could say I was surprised by the responses she's received from agents and editors. Five years ago, I talked about a post written by agent Donald Maass. His opinions of the worthlessness of both midlisters and indie writers was derogatory at best. This attitude has infected nearly every corner of trad publishing now. There's a few areas that remain open-minded, but those generally involve pet anthology projects from what I've been seeing.

The problem from the trad publishers' perspective is that we indies are competing with them for the same dollars. It doesn't matter what kind of hard-earned savvy we bring to the table. To trad publishers, why pay a competitor when there are plenty of shills willing to accept $0 advance just from the privilege of having someone choose them?

And that's what it comes down to--what is the real reward you the writer wants for signing a deal?

Indies are often mocked for only caring about the money. In some cases, that's true. However, a lot of us love the freedom being indie affords us. I can write what I want, when I want, instead of being ordered to write in a genre I detest.

And having a book with a trad publisher isn't really broadening your income stream. They go through the same retailers and distributors indies do. To broaden our income streams we need to look at licensing our stories, characters, and worlds. (For more on this, check out Kris Rusch's blog series on licensing starting here.)

Overall, it always come down to the readers. As long as I'm entertaining them, they will be willing to pay for my stories. When I stop doing that, they'll move on. This is a truth that applies to both trad published and indie writers whether we like it or not.

Whiny Agents

Once upon a time (March 5, 2009), there was #QueryFail.

Then came my favorite tweet from Colleen Lindsey from April 6, 2011--"OMG would you people please STOP with the "indie" vs. "legacy" thing! These are meaningless buzz words that make you all sound ignorant."

Donald Maas stepped in the cow patty when he said writers needed to be culled. (Moo!)

Now, we had Amanda Luedeke fuck up last Thursday and call writers "schmucks". And fuck up bad she did.  [Note: She has since changed the wording of her blog post, but the original paragraph wording can be seen at The Passive Voice.] But she apologized and tried to fix the problem.

Only to have her efforts torpedoed by her own boss, Chip MacGregor. Read the comments he left at TPV, and you'll see what I mean.

What is it about agents, who are supposed to understand PR, who berate writers for doing stupid things, who are supposed to be professionals, that makes them stick their foot in their collective mouths? They are doing all the things that they chide us writers for doing.

I've said it before.

Fear.

Fear of losing power in what is a really, really small industry. Fear of losing their livelihood. Fear of losing their prestige.

Maybe some agent somewhere will post the following list to their wall (and hopefully, some writers too):

1) DO NOT EVER insult the people you depend on for making a living. In the case of agents, that means writers. In the case of writers, that means readers.

2) If you do accidentally insult someone, say "I'm sorry." That's it. Nothing else. Anything else is an excuse to justify your actions.

3) If you screw up, fix the problem. It you can't fix it, own your screw-up and vow never to do it again.

4) DO NOT EVER post anything online while tired, angry, upset, drunk, etc.

5) Always remember Wheaton's Law, aka "Don't be a dick."

Angry Sheep doesn't like seeing people lose their jobs and is feeling very sad right now. But she doesn't feel sad about agents who call commenters from super popular blogs "dicks". That's not very professional, Mr. MacGregor.

Lessons Learned - Misbehavior in the Internet Age Can Kill Your Career

The first headline that popped up on my MSNBC news feed yesterday concerned the nasty ass response Kelly Blazek, a woman named "Communicator of the Year", gave to an applicant on a job bank run by Blazek. When Blazek's response went viral, others came forward to say they had been treated the same way by Blazek.

In today's environment, nearly everything you say or do or type is recorded. It's simply the nature of the Information Age. The problems occurring today are no longer those of twenty-somethings posting pictures from the bong party they went to over the weekend. (Though you should watch what photos you post on Facebook.)

Now, we're seeing issues of people not thinking about the consequences of their actions, and those consequences come back to bite them on the ass.

Blazek's response to a young job-seeker was through LinkedIn, a social media site specifically for professionals. It was bad enough that the Cleveland newspaper, The Plain Dealer, picked up the story. Even worse was CNN and NBC. According to CNN, the backlash against Blazek was so bad she apparently deleted her Twitter account and her blog.

The last few weeks seem to be rife with people sticking their feet, or in the case of uber-agent Donald Maass their hoof, into their mouths. (Really, an agent shouldn't refer to writers as cattle to be culled.)

British author Lynn Shepard's first mistake in a Huffington Post UK essay was dissing beloved Harry Potter author, J.K. Rowling. Shepard's second mistake was insulting adults who read the Harry Potter books. You know, adults? The ones with the money to buy Shepard's books?

The backlash was immediate and fierce. Over fifty one-star reviews appeared on Amazon US for Shepard's latest book, The Solitary House. Nor was she spared on the book fan/review site Goodreads.

Last year's negative publicity for self-publishing distributor Autharium had already died down when the director of the company, Matt Bradbeer, stirred it up again by filing a DMCA take down against popular publishing blog The Passive Voice. Now, not only are the new articles at the top of the various search engines, the old articles are back up there, too.

Then there's Sean Fodera, a contracts attorney with publisher Macmillan, who made the mistake of dissing one of Macmillan's authors on a public forum. When the story spread across the internet, Fodera made matters worse when he threatened to sue anyone who linked to the story.

So what can you take from all of this?

1) Watch what you say on the internet. Never post or tweet while angry or upset.

2) Treat others with respect. If you can't, go back to Tip #1.

3) Learn when and how to disengage. Sometimes, it's not worth the fight. There's an old saying, "Never wrestle a pig. You both get dirty and the pig likes it."

4) There are competing opinions and there are trolls. Know the difference.

5) If it's not something you would say to someone in real life, you probably shouldn't say it online.

And most of all, remember the internet is forever!

If you have any additional tips, I'd love to hear them.

When an Agent Sticks the Cow Hoof into His Mouth

Wednesday was a train wreck writers just couldn't look away from.

Agent Donald Maass wrote a post over at Writer Unboxed. It was controversial. It was contradictory. It was derogatory. And at times, the Donald was out-and-out lying or woefully misinformed.

Initially, the Donald said indie stories weren't worth the electrons, much less the paper, they were written on.

One sentence started the cow bells clanging over at The Passive Voice, particularly, this phrase: "...print publishers have the luxury of culling the prize cattle from the herd." The Donald is referring to indie writers doing all the work, then folks like him swooping in to...

Do y'all have any idea what "culling" is? That's when the farmer/rancher separates the animals not needed for breeding or sale purposes and takes them to the slaughterhouse.

In other words, writers need to be culled for slaughter to keep the publishers fed. *facepalm*

The Donald's diatribe about the worthlessness of writers went downhill from there. Comments from opposing views were often blocked at Writer Unboxed. As writer Marc Cabot, who in his day job is an IP attorney, said, "It’s a rare glimpse of complete honesty as to how authors are usually viewed with a bonus Voltaire moment. Be grateful for it."

Yep, we writers are cattle to be culled for slaughter.

The fabulous commenters at TPV started having fun with it. The cow jokes flew.

The Donald also said, "...print publishers instead are now gratefully relieved of the money-losing burden of the mid-list."

Wait a minute. Publishers are glad to get rid of us, but they still plan to cull us?

Now, I could go over the entire list, but Joe Konrath and Barry Eisler stepped in and royally fisked the Don. I needed a box of tissues when I was done reading because of the proverbial tears from laughing so hard.

One of the few opposing comments that got through at Writer Unboxed mentioned Dean Wesley Smith and Kris Rusch and their support and entrance to the indie world. The Donald claimed in the Writer Unboxed comments that he's buds with them, and that he'd have to talk to them. DWS had an interesting response. Make sure you read his comments as well. Later on Thursday, DWS made a point of updating one of his posts on agents.

Here's the kicker: if someone asked me for a recommendation on the basic elements of storytelling, I would, and have, recommended the Donald's book, Writing the Break-Out Novel. I've changed my mind about the re-writing until your fingers bleed section though. I don't think that really helps a writer to learn and grow. YMMV.

As for the rest, I think the Donald's statement is endemic of the state of traditional publishers. In other words, they are starting to panic. I'm hearing from more and more writers with the micro-press and smaller publishers that submissions are down, and what the editors are seeing is of lesser quality than before. These people are talking to me because they are looking to switch to indie publishing.

If this is the case (and I have no reason to doubt the veracity of the people I spoken with), then agents and the Big 5 are going to have the same problem soon, if not already.

When people start flinging insults and use fear-based marketing for their services, it is usually coming from their own internal fear. And that's what I'm hearing from the Donald.

No route to publishing is easy. Success isn't guaranteed on any path. But I'll be damned if I'll be a cow led to slaughter.

Because I'm an Angry Sheep.

Baaaaa!

If This Doesn't Make you Laugh. . .

Margaret Yang always has thoughtful insights in her comments on various blogs. Now she proves she's pretty damn funny as well.

Thanks for the pick-me-up, Margaret!