Hatchette Can't Keep Their Stories Straight

In an article released last Thursday, American publishing industry magazine Publishers Weekly claimed Hatchette Book Group's sales rose 5.6% despite their current lack of a contract with Amazon in their headline. The next day, British newspaper The Guardian claimed a 1% dip in sales in theirs. So who's telling the truth?

Actually, both are once you dig through the respective articles. But the headlines are the amusing aspect.

It shows the difference in how Hatchette and the rest of the BPHs are twisting their PR campaign against Amazon in the U.S. The PW article plays into the David succeeding against Goliath meme that is extremely popular in American culture.

Just one little problem with that. Hatchette Book Group is owned by Lagardere Group, a French company whose 2013 revenues exceeded 7 BILLION euros. Compare that to Amazon, an American company, whose 2013 revenues were $74.5 MILLION U.S. dollars. Exchange rates aside, who is exactly the Goliath here.

Hatchette isn't the only foreign player in this game. Most of the Big Five are owned by non-American concerns.Penguin Random House is co-owned by German corporation Bertelsmann and Pearson PLC, a British company. Harper Collins is owned News Corp., whose primary shareholder Rupert Murdoch is Austrailian. Macmillan in controlled by Holtzbrinck, another German concern. Simon & Schuster is the only American player, and it's a teeny, tiny part of media giant CBS Corp.

In Europe, the BPHs don't have to worry so much about getting the news media on their side. A huge chunk of the news outlets are already owned by the parent companies of the Big Five, and they consider Amazon a snotty little American upstart.  But the sad part is the newspaper outlets are facing the same problems as their American counterparts--a loss of readership as more people switch to the internet and other electronic media for their news. And this is why The Guardian had an alarmist headline. "The American are coming! The Americans are coming!"

So what does this all mean?

In the end, not a damn thing. One of my great-grandfathers was fond of the saying, "The only constant in the universe is change."

The Big Five may think their conspiracy and now their little PR war with slow adaptation of e-books, but they're wrong. Not when e-book sales have jumped from less than 1% to over 40% in the last five years. It's time for the Big Five to jump on the change train before they get run over.

Lessons Learned - Misbehavior in the Internet Age Can Kill Your Career

The first headline that popped up on my MSNBC news feed yesterday concerned the nasty ass response Kelly Blazek, a woman named "Communicator of the Year", gave to an applicant on a job bank run by Blazek. When Blazek's response went viral, others came forward to say they had been treated the same way by Blazek.

In today's environment, nearly everything you say or do or type is recorded. It's simply the nature of the Information Age. The problems occurring today are no longer those of twenty-somethings posting pictures from the bong party they went to over the weekend. (Though you should watch what photos you post on Facebook.)

Now, we're seeing issues of people not thinking about the consequences of their actions, and those consequences come back to bite them on the ass.

Blazek's response to a young job-seeker was through LinkedIn, a social media site specifically for professionals. It was bad enough that the Cleveland newspaper, The Plain Dealer, picked up the story. Even worse was CNN and NBC. According to CNN, the backlash against Blazek was so bad she apparently deleted her Twitter account and her blog.

The last few weeks seem to be rife with people sticking their feet, or in the case of uber-agent Donald Maass their hoof, into their mouths. (Really, an agent shouldn't refer to writers as cattle to be culled.)

British author Lynn Shepard's first mistake in a Huffington Post UK essay was dissing beloved Harry Potter author, J.K. Rowling. Shepard's second mistake was insulting adults who read the Harry Potter books. You know, adults? The ones with the money to buy Shepard's books?

The backlash was immediate and fierce. Over fifty one-star reviews appeared on Amazon US for Shepard's latest book, The Solitary House. Nor was she spared on the book fan/review site Goodreads.

Last year's negative publicity for self-publishing distributor Autharium had already died down when the director of the company, Matt Bradbeer, stirred it up again by filing a DMCA take down against popular publishing blog The Passive Voice. Now, not only are the new articles at the top of the various search engines, the old articles are back up there, too.

Then there's Sean Fodera, a contracts attorney with publisher Macmillan, who made the mistake of dissing one of Macmillan's authors on a public forum. When the story spread across the internet, Fodera made matters worse when he threatened to sue anyone who linked to the story.

So what can you take from all of this?

1) Watch what you say on the internet. Never post or tweet while angry or upset.

2) Treat others with respect. If you can't, go back to Tip #1.

3) Learn when and how to disengage. Sometimes, it's not worth the fight. There's an old saying, "Never wrestle a pig. You both get dirty and the pig likes it."

4) There are competing opinions and there are trolls. Know the difference.

5) If it's not something you would say to someone in real life, you probably shouldn't say it online.

And most of all, remember the internet is forever!

If you have any additional tips, I'd love to hear them.

Amazon vs. Macmillan

Currently Reading - Kitty and the Silver Bullet by Carrie Vaughn

Sad to say, but the writers are the collateral damage in this smackdown. I urge everyone to go out and buy a Macmillan book (not from Amazon, of course) and support these amazing people.

For a more complete picture of the issues, check out Jay Lake and Tobias Buckell's blogs.